IMPACT OF BRAND HATE ON CONSUMER WELL-BEING FOR TECHNOLOGY PRODUCTS THROUGH THE LENS OF STIMULUS ORGANISM RESPONSE APPROACH

Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach

Consumer well-being is a micromarketing concept that emphasizes on contributions of marketing activities in social welfare.The major Hard Drive Cooling fan objective of the current study is to analyze the impact of self-incongruence on brand dissatisfaction, brand hate, and consumer well-being.This study has utilized the Self-incongruity Theory and

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PERENCANAAN DAN PERSIAPAN MENGHADAPI MASA PENSIUN

his activity aims at proposing the contemplation and necessary treatment to prepare workers in facing their retirement period so that they may get rid of their anxiety which may disturb their life.Therefore, the management of an institution should give necessary training for their workers to prepare their retirement period (MPP).This activity is co

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